The cola war is an always-on battle, globally. And it's no different in Egypt. In Egypt, specifically, the battle is fierce! Market shares are 50-50 and Pepsi often gives Coca-Cola a run for its money ...

Fizzy drink company generated advert using artificial intelligence – and you may spot the absence of a key character ...

One Christmas ad that seems to have gone down a little better was the 2024 John Lewis effort, which saw a woman travel ...