Clear target audience. Defining your ideal customer profile is essential for focused marketing and sales efforts and making sure that both teams align on the target market. Data-driven insights.
To do so, marketers should put their most valuable customers at the center of their work: They need a well-defined, data-driven ideal customer profile (ICP). Let's look at how ICPs can help focus ...
The third edition of ‘Profiling the Sri Lankan Consumer’ by Dr. Uditha Liyanage, Director of the Postgraduate Institute of Management (PIM) was launched recently and is now available at the PIM. The ...