Cracker Jack started its "prize in every box" promotion on this day in history, Feb. 19, 1912. German immigrant F.W. Rueckheim first invented the now-ubiquitous ballpark treat in the late 19th ...

Frito-Lay?s Cracker Jack brand is bringing a fresh digital approach to its well-recognized packaging promising a prize inside by allowing consumers to download an augmented reality mobile application, ...