According to the research, while 86% of U.S. marketers will dedicate budget to influencer marketing in 2024, many brands struggle to prove the effectiveness of these campaigns beyond top-of-funnel ...
connecting awareness and high impact to lower funnel and more action based media, but within the same tonality, readership and trusted manner”. James says that multimedia channel magazine platforms ...
Integration is the key to making data retail media’s superpower. It is giving advertisers access to connections and insights that simply weren’t possible before. Step outside grocery (it’s not all ...