Commissioners and buyers have been leaning into shows based on known IP in today’s challenged children’s content market.

The renewed agreement marks a key milestone as Gray Media prepares to adopt Comscore's cross-platform measurement solution, Comscore Campaign Ratings (CCR), starting in 2025. CCR will enable Gray to ...

The UAE’s real estate market is in​​ a state of dynamic growth. In Q3 2024, Dubai recorded 50,425 a 38% year-on-year increase ...

Customer journeys blend digital and real-world experience. Dan Pike at ADM Group explains how brands can make the most of ...

Although subscription prices vary on portion sizes, they're way better than what grocery stores charge nowadays. Other meal ...

Bootstrap Business outlines old-school marketing tactics with new-school results such as leaflets, brochures, and print ads in the digital age.

More than 2 million users of Continente's loyalty card program can get a deep discount on Disney Plus with Ads.

Red One sets a new milestone for Amazon MGM Studios, with 50 million viewers globally on Prime Video. Featuring Dwayne ...

To thrive in an oversaturated digital ecosystem, businesses must innovate beyond conventional advertising approaches and ...

Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, announced the expansion of Magnite Audiences and its debut in India and Southeast Asia. The solution empowers publishers ...

Privacy-preserving policies that shorten the retention period of consumer data can reduce ad variety in multi-product ads, possibly leading to increased within-category satiation and diminished ...

It’s a December to remember for Prime Video. Per the streamer, the Dwayne Johnson and Chris Evans Christmas flick “Red One” ...