The sister cofounders of Dôen, WWD's 2024 Company of the Year Honor for best private company, talk about building their brand ...

Li & Fung Limited today announced an exclusive licensing agreement with LOFT, granting Li & Fung the exclusive category license for LOFT Swim.

Rixo is a go-to for feminine fashion, and the brand is famous for its floral dresses and frilly shirts. This silk blouse is one of our favourite finds, with its old-school pattern and delicate ...

Lenna and Co and Saturday Strides are filling them. Both brands are doing so by adding more feminine styles to women's workout clothing, expanding their options. Lenna and Co are doing so by ...

For its autumn/winter 2024 runway, New York-based brand Batsheva showed a collection of hyper-feminine looks — sheer dresses, ruched skirts, bow-adorned hoods — on models over 40.

Brands with linguistically feminine names are more likely to convey warmth which, in turn, can improve brand performance, according to a study published in the Journal of Marketing. Brand names with ...