Few phrases in business jargon are as simultaneously revered and vacuous as "go-to-market strategy" (GTM). A GTM strategy involves identifying your target market, crafting a value proposition, ...

The fact that we’ll never be able to measure the revenue lost from an ineffective go-to-market strategy doesn’t mean this risk can’t be managed. Most companies measure the revenue generated ...

Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.

You wouldn’t have to call a cartoon artist home and make him do ... and comes with lesser ads makes it a worthy option in the market. If you are too lazy to edit the photo, use one of its ...

If you're in the market for a new mechanical keyboard, not all products are created equal. Here are five brands you'll be ...

Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.

Smile and keep emphatically blinking until they go away.

Koterba decided his deadline job was to conjure a cartoon that not only satirized ... Lady Liberty? I tend to go to those ...

This advertisement has not loaded yet, but your article continues below.

You may have noticed Sierra Mist has disappeared from soda fountains and grocery store shelves. What happened to the ...

Theories surrounding Gen-Z’s lack of enthusiasm and interest in watching sports vary. Emory’s study claims “poor interest in ...