Enter: a fluffy press. As the name suggests, this style implements techniques that add tons of volume and bounce, leaving you ...

With The Game coming up this Saturday, students are scrambling to finish their assignments and pack for home. But in the midst of this final […] ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

My skin has never been so plump thanks to L'Oreal's best-selling serum. Here's why it's so good – and on sale now. Read more ...

We spoke to five hairstylists to get the ins and outs of this popular hair service that turns naturally textured hair into ...

You think you’re having a perfect hair day, then you notice a tuft of hair that’s out of place. Wondering how to get rid of a ...

The latest person to draw our attention to this look is Victoria Beckham, who was pictured in Paris recently in a coat with a ...

On Saturday afternoon in Soho Square 12 floppy-haired doppelgangers presented themselves before a crowd of TikTokers and ...

I have fine hair, and it’s hard not to burn with envy when a friend tells me they only have to wash their hair “once a week or so.” As I have smaller, less porous strands of hair (which ...

As the temperatures drop, we’re always looking for the best way to stay snug and still look stylish. What better way to do just that, than swaddling yourself in a super-sized scarf? And whilst putting ...

Best hair mask overall Best for dry hair Best for fine hair Best for color-treated hair Best for curly hair And on the topic of hair texture and hair complaints, when it comes to finding the right ...

Gabby is a beauty and style editor with over five years of experience covering the biggest trends, brand and product launches, and more.