What happened between the moment you walked in and the moment your wallet felt lighter? This isn’t a coincidence; the impulse ...

Broadcaster Piers Morgan has attacked Ikea after it became one of a number of companies to withdraw advertising from newly launched news channel GB News. The former Good Morning Britain anchor ...

To encourage IKEA customers to live more sustainable lives at home and achieve a goal of 70 million sustainable changes in the UK by the end of 2021 was no mean feat: one change per UK individual, an ...

We need to simplify everything we do. But not how we understand people. Our time with IKEA shows that segmentation can’t become a shortcut for better understanding consumers. Technology and data are ...