Recent results from major brands like Pandora, M&S, and Primark owner Associated British Foods (ABF) highlight how these key retail brands are adopting different ...

thanks to a strategy that shifts promotional costs to suppliers, Wayfair CFO Kate Gulliver told WSJ. The online home retailer ...

Promotional products have carved a niche in the marketing world, transforming how brands connect with their audience. Imagine receiving a stylish tote bag or a sleek pen emblazoned with your favorite ...

Black Friday, one of the year's most anticipated discount and sales events, is taking place on November 8 this year in Romania, although many sellers have prolonged discount campaigns. Keep reading to ...

With numerous options, choosing the ideal promotional pen may seem like a simple choice, but it may feel like a lot to figure out what you need. That is why you may be unsure if you choose an eco ...

Major chains now factor weather conditions into promotional strategies, inventory decisions, and advertising campaigns.

In appreciation to those who have served, Kroger today announced a 10% discount to honor former military members. On Monday, ...

Two-thirds of global shoppers saying price will dictate where they shop this holiday season. Here's how brands are responding to capture their share of sales online.

Jisp, the retail technology company, is set to launch its ‘Jispmas’ seasonal campaign to drive additional sales for its brand ...