Barbie Dance 'n Dream, a Barbie dance experience for the VR rhythm game Synth Riders, in collaboration with Kluge Interactive.

Powered by Verizon, the interactive Soho “Streamhouse” — a historic building reimagined with vibrant magenta exterior accents ...

Toy manufacturer Mattel is set to bring its iconic brands to life by opening up its first ever theme park in the US next year ...

Toy manufacturer Mattel is set to bring its iconic brands to life by opening up its first ever theme park in the US next year ...

The good news is that there are tons of Black Friday toy deals to help you get ahead of your holiday shopping this year. This ...

Designed as a must-visit destination for Barbie fans, the Barbie Beach House is set to feature an interactive retail experience where visitors can build their own Barbie set in the Barbie Dream ...

Price toys — they're all on sale during Black Friday weekend. We've captured all the best savings from Amazon, Walmart, KiwiCo, Lovevery, and Target.