Year-to-date spending was flat at $1.7 billion compared to the same period in 2023, according to iSpot.tv. Household TV ad impressions were down 14.3% year-over-year to 73.9 billion compared to 86 ...

Are you a print subscriber? Activate your account. By Garett Sloane - 3 hours 44 min ago By Ewan Larkin - 4 hours 14 min ago ...

Star Donovan Mitchell says “everybody’s wearing Skims” in a spot that promotes the brand’s men’s line. AMC+ says it offers ...

The Paramount Global and Nielsen impasse is now in the second month. With multicurrency options, the standstill has impacted ...

Johnson & Johnson recently rolled out a TV ad that takes aim at a major disparity in dermatology: the fact that people of ...

Even the most freewheeling advertising creative is limited by the constraints of budget, client, and physics. But what do ...

Queer Eye co-host Jonathan Van Ness had the “surreal” experience of seeing themself in a TV spot attacking Kamala Harris and ...

Unified offering allows advertisers to target, match and measure first-party audiences across fragmented CTV landscape ...

Upstate freshman Republican Rep. Marc Molinaro accused Democratic rival Josh Riley of slinging cow manure and sour milk by ...

A Democratic ad attacks a GOP House incumbent because he voted to impeach the former President.

iSpot and Comscore) typically do so in tandem with Nielsen, which has been the foundation of TV ad measurement for decades. In this case, however, Paramount and Nielsen failed to come to an agreement ...

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