Bowl season is a time for silliness, often in the form of ridiculous advertisements intersecting with the games themselves.

One of three bowl games sponsored by Kellanova — owners of Cheez-It, Kellogg’s Tony the Tiger mascot and Pop-Tarts — this one ...

Major League Soccer and Kellogg’s have announced a multi-year partnership extension which designates Cheez-It and Pringles as the league’s official snacks, and Eggo as the official waffle.