College bowl names used to be tied to regions — such as the Citrus Bowl, Sugar Bowl, and Sun Bowl. But by the 1980s and 1990s, bowls began to lean in on corporate sponsorships to create a marketable ...
The lawsuit, filed by attorneys with the firm Morgan & Morgan, names 11 defendants: Kraft Heinz Co., Post Holdings, Mondelez International, the Coca-Cola Co., PepsiCo, General Mills, Nestle USA, ...