Looking for a toy that can teach kids a thing or two while being loads of fun? These STEM toys bring pure joy, and they’ll help kids flex their math, science, tech and engineering skills too.

Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.

Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.

Our list of the best gifts for kids includes everything from learning gadgets and creativity-inspiring tools to the hottest toys of the year. Our editors and experts handpick every product we feature.

Just in time for holiday shopping, The Toy Book’s consumer-facing sister publication, The Toy Insider, has unwrapped the top ...

Inside the headquarters of the world’s biggest toy brand, the business of fun is taken seriously (well, mostly).

Currently priced at $35.99 after a generous 20% discount from its original list price of $44.99, this set is an excellent ...

CHOOSING the right advent calendar can make the countdown to Christmas even more magical. It’s no longer about indulging in a ...

Advent calendars are one of the best traditions at Christmas, capturing all the anticipation and magic in the ritual.

M&S has just launched its collection of Elphaba and Glinda themed sleepwear, clothes and accessories for kids.

For Amazon’s October Prime Days, we’ve rounded up our favorite baby and kid products for newborns up to middle schoolers.

Legos are popular for all ages, and tons of themed sets are on sale during Walmart Holiday Deals, including advent calendars.