The video starts with a closed elevator and the debut of the new logo appearing. Eight models wearing vibrant colors walk out of the elevator and are featured throughout the clip. Many social ...
Jaguar is kicking its heavily criticized rebrand into high gear after the nearly century-old automaker unveiled a radical new redesign this week. The rollout, which has been panned as 'woke' and ...
Jaguar has revealed its new logo and rebranded look with a new video, which has left everyone on the internet asking one thing. Where are the cars? The advert features a group of people wearing ...
Yes, the wordmark’s form may be simple – but what is the all-important function? Elsewhere the Jaguar logo has been flipped 180 degrees to face right and appear as part of what the brand calls a ...
Jaguar is set to retire its renowned “growler” logo—the iconic teeth-baring big cat that has adorned its cars for decades—as part of a bold rebranding strategy aimed at attracting younger, wealthier, ...
“In 2021, a strategy was born to elevate our brand in a world of luxury,” he explains. As part of the new direction, the ‘growler’ logo, the universally-recognised Jaguar head badge used for decades ...
The badge, used for decades on grilles and bonnets of the luxury cars, has been turfed out in favour of a curved geometric J badge that looks more like the logo on a handbag clasp. A prancing cat ...
Jaguar has unveiled a new logo that emphasizes its posh British pronunciation as it transitions into a “new era” that emphasizes its upcoming all-electric vehicle lineup. The 102-year-old ...
Strikethough, the second element, is the logo, which includes a grid-like design that will become “an immediately recognizable visual for Jaguar.” Jaguar’s third symbol (exuberant colours ...
The British luxury vehicle maker Jaguar will launch three new electric cars in 2026, having taken new cars off sale more than a year ago to focus on reinventing the brand. The manufacturer ...