Recently acquired by Madhive, the independent ad platform purpose-built for local CTV, Frequence’s 2024 Local Advertising Sellers Index (LASI) also found that, despite the uptake in technology ...
An ad company’s foray into TV operating systems (OSes) illustrates a significant shift for TV hardware toward products that are increasingly focused on ad sales and tracking. With more people ...
with the national TV ad spend expected to hit $624 million over the four-day holiday weekend, according to new data from Guideline. New insights from Guideline show sports programming will account for ...