Yet 2025 shows signs of optimism, including a strong US economy, agency M&A activity, a resurgence of brand spending, and a ...

Professionals aiming to stay competitive in their field should focus on professional development to advance their skills.

Like with “Barbie,” Hollywood has spent heaps of money for endless promotions that serve its bottom line — and prioritize a ...

Kroger’s said its chief merchandising and marketing officer Stuart Aitken is leaving the company after about four years in ...

WhatsApp will soon let you unsubscribe from spammy marketing messages without needing to block businesses on the platform.

Adam Grossman doesn’t have any say over the roster, and he can’t influence how the team performs on the field, but the Red ...

Jasper is using AI to create personalized marketing content to target companies that might be interested in its products.

Marketing efficiency is more crucial than ever as budgets shrink. Focus on core goals, cut unnecessary tasks and embrace AI ...

Explore why streamlined martech strategies, focused on integration and purpose, are essential for sustainable marketing ...

LinkedIn reports a rebound in marketing jobs, highlighting in-demand roles and a growing emphasis on collaborative skills.

A former marketing director for the Susquehanna River Valley Visitors Bureau created a fake marketing company to funnel ...