Starting early and having a full funnel strategy in place for TikTok, can help marketers in Malaysia beat the clutter and make the most of the festive season of Ramadan.

While working in his family’s gold business, he noticed a rising demand for silver jewellery and saw an opportunity to create high-quality, stylish, and accessible pieces. His vision was to position ...

Nidhi Rastogi, marketing director of UNIQLO India, speaks about the brand’s positioning e-commerce strategy, its positioning in India, and expansion plans.

Fast fashion also has a growing impact on the global climate. It is responsible for an estimated 8% to 10% of global greenhouse gas emissions, and its emissions are projected to grow quickly as the ...

Retail media is rewriting the playbook for digital advertising, blending data precision and platform engagement to connect ...

Hot on the heels of a controversial advertisement and announcement of new logos and typeface, the storied British sports car ...

Minnesota’s Red Wing Shoes partnered with his family, in particular granddaughter Molly McQueen, on a new campaign that ...

Ever wonder why Hollywood hates marketing musicals as musicals? IndieWire explains and offers a solution to the madness.

After a brief hiatus, M and I Casting, a promising 24-hour, production, print, TV, film, and fashion casting company, is excited to announce its official return to the industry. Founded by seasoned ...

The UK fashion brand A Cold Wall sees a change in ownership once again in 2024. Four Marketing, supported by Frasers Group, ...

Maurice Sokari Fubara is the new Creative Director of Yiko Plus, an emerging force and innovator in athleisure apparel ...

From The Substance to sensory marketing and Margiela’s Tabis, the sexy grotesque aesthetic is trending. Here are the ...