Riding on the enthusiasm for matcha, food and beverage outlets have also introduced matcha concoctions to entice fans.

Driven by its health benefits and growing popularity on social media, the matcha trend is here to stay—but only if it remains ...

Megumi Kanaike, the manager of the Sydney-based tea store Simply Native, told the Guardian that, over the last six months, ...

Whether you're a matcha purist, love its Instagram-worthy appeal, or rely on it for a mid-afternoon caffeine boost, it's time ...

Some of the most popular brands in TikTok "matcha hauls" are becoming harder to find as the green tea powder explodes in ...

If you are looking to impress a tea friend or matcha enthusiast, this is the matcha I would suggest. It toes the line between ...

This stunning green matcha cheesecake is made by adding the powdered Japanese green tea into a classic, creamy cheesecake ...

Matcha — a finely ground green tea powder made from tea leaves — has become the darling of Instagram feeds ... However, its ...

Making matcha — green tea that you fully incorporate ... It all starts with creating the powder, a process that dates back to 12th-century Japan. (The overall technique of drying, pulverizing ...

Whether you’re sipping a matcha latte or nibbling on a matcha-flavoured cookie, it begins with the traditional Japanese ... green tea leaves and goes through a long process to become a fine powder.

TikTok's obsession with matcha has appeared to create a shortage of the tea in Japan. TikTok's most popular tea brands appear to be hit hard. The smooth, bright green powder plays a central role ...

Matcha is a powder made from green tea leaves and if you love the taste, you can often drink it on its own by mixing powder ...