First, we identified a growth audience no-one was speaking to — affluent drinkers looking for a real-tasting, lower carb/lower sugar option. Then we identified a motivating product truth: Michelob ...

Actors, singers and athletes all want the real taste of Michelob Ultra Organic Hard Seltzers in this star-studded Super Bowl LV commercial. Actors, singers and athletes all want the real taste of ...