In 2018, for instance, the company acquired La Roche-Posay, Modiface, and Giorgio Armani Beauty. L'Oréal views acquisitions as a fundamental part of its business strategy. L'Oréal's strategic ...
Hence, after relying heavily on price increases to drive growth in recent years – an unsustainable game plan – CPG companies are shifting to a strategy of profitable volume, focusing on selling more ...