A deep dive, behind the scenes look at a successful NASCAR race entitlement sponsorship at the Quaker State 400 at Atlanta ...

Rick Hendrick has built a gigantic legacy in NASCAR. The post HMS Legend’s Demise Has Emotional Jeff Gordon Echoing Rick ...

FedEx partners with Chennai Super Kings and Johannesburg Super Kings in global cricket sponsorship, leveraging network for ...

Four-time NASCAR Cup Series champion Jeff Gordon remembers the demise of renowned sports marketer Max Muhleman.

Max Muhleman, who was credited with the concept of developing the permanent seat license in professional sports and helping ...

If there were an award ceremony celebrating individuals in sports marketing, Max Muhleman would certainly be the winner. The ...

Max Muhleman, the visionary sports marketing executive who was instrumental in the launch of the Carolina Panthers, Charlotte ...

Director of Marketing for the non-profit TABLE, Suzanne Tormollen spoke with 97.9 The Hill's Andrew Stuckey on Wednesday, December 12.

CHARLOTTE, N.C. (AP) — Fred Lorenzen, a NASCAR Hall of Famer and the 1965 Daytona 500 champion, died Wednesday. He was 89.

NASCAR begins planning for the Gen-8 car, focusing on sustainable technologies, advanced innovations, and improved fan ...