Coca-Cola has issued a statement after copping huge backlash for creating an AI-generated Christmas commercial that fans ...

"We are always exploring new ways to connect with consumers and experiment with different approaches." Coca-Cola breaks ...

Coca-Cola's new holiday advertisement was made using Real Magic AI, the company's artificial intelligence platform, powered ...

At its center is debate over the use of generative artificial intelligence, the technology behind tools like ChatGPT, DALL-E ...

The Coca-Cola commercial in question ... globe,” a spokesman for the company said in a statement provided to The New York Times. “This year, we crafted films through a collaboration of ...

The problem with AI, Halloran said, is that it can’t replicate human emotion, an element that makes so many advertising ...

The company used AI tech to remake its beloved 1995 ‘Holidays are Coming’ ad campaign, sparking complaints it ruined the ...

But now, a new kind of culture war is brewing among ... many see it as a profound threat to creative industries. The Coca-Cola commercial in question, released earlier this month, features all ...

Coca-Cola's holiday commercial, "The Holiday magic is coming ... "In practice, Coke wasn’t breaking new creative ground; they were trying to use technology to reduce production costs and ...