Gary Drenik is a writer covering AI, analytics and innovation. When news broke in March 2022 that Nike would reduce the amount of inventory it sent to Foot Locker stores, it signaled that the ...

NIKE Inc. NKE shares rose 2.8% yesterday following the announcement of a transformative 10-year extension to its longstanding ...

A company that Nike purchased in 2021 as part of its move into the metaverse announced on Monday that it’s ceasing operations. RTFKT, pronounced “Artifact,” announced on X that it will “wind down” by ...

Nike identified these cities as its biggest ... "That is a page directly out of Adidas' playbook," industry analyst Camilo Lyon recently told The Oregonian. The plan is similar to Adidas' "Key ...

Now, Nike has dropped the next instalment of its campaign, in the form of films from not one but two of Wieden’s offices. The first, from W+K London, stars a sinister-looking talking football, which ...

It's not exactly a drive-thru for Nike sneakers - but it isn't too far off, either. Nike debuted a new type of store in July called Nike Live. The first of the stores landed in Los Angeles ...