The plastic disc under bottle caps keeps drinks fizzy. Most people don't even notice the small piece of plastic under the ...

‘Cola Wars’ will chart the true story of Pepsi’s attempt to challenge Coca-Cola’s century-long reign as the world’s top cola, sparking the unforgettable “Cola Wars” of the mid-1980s. This ...

The brand was all about skiing in the alps and elevated pinkies — even the logo resembled a European shield, he pointed out. It did not align with the “long-haired,” grungy, “tattooed, crazy mofos ...

Steven Spielberg and Judd Apatow have reportedly boarded Sony’s upcoming Coca-Cola vs. Pepsi movie, Cola Wars.

Judd Apatow will direct and Steven Spielberg will produce Cola Wars, a movie about the battle between Coke and Pepsi that is ...

The opening of the 300th Royal Farms store in Millersville is a testament to the company’s enduring legacy and its vision for the future. As Royal Farms continues to grow, it remains committed to ...

It's these kinds of unconscious suggestions that great designers tap into to make logos that work deeper. Logos in the Digital Age Logos need to work harder today than at any other time in history.

These are the branding news stories we’re reading this week. This week in branding, Pepsi released a new take on a major ...

So there you have it – the centuries-long, fascinating evolution of the BMW logo. With such rich history and heritage built into every swooping line and crisp shade of blue, it’s no wonder the emblem ...

Close to 20 years after Pepsi dropped their “Roman Empire ... one of the biggest promotional programs in our company’s history—spanning across theatrical marketing, CBS Sports and the ...

A pop culture phenomenon gets a sequel, two decades later. On Sept. 5, Pepsi welcomed football season by releasing a star-studded commercial in the theme of upcoming blockbuster “Gladiator II.” ...