The brand is introducing a captivating digital AI experience that allows users to engage with the Snow Globe Avatar and ...

Coca-Cola Vietnam announced its Lunar New Year 2025 campaign on December 11 with the theme, "Heartfelt Wishes for a Magical ...

But how is AI impacting one of our biggest and best known industries, whisky? I wrote last year about this subject and, since ...

The personalized packaging market is set for remarkable growth, projected to achieve a CAGR of 5.28% by 2033. The market is ...

Cola’s bulbous bottle to Toblerone’s triangular sleeve, great packaging can turn everyday products into timeless icons. So we ...

Cola, tells Tim Healey why B2C and B2B have more in common than people perceive and why positioning marketing as a driver of ...

On December 2, after UN plastic treaty negotiations concluded without consensus, the Coca-Cola Company, a leading member of the Business Coalition for a Global Plastics Treaty, released a statement ...

The ad rushes through its shots so quickly that viewers barely have time to process what’s unfolding on the screen.

With one in four adults worldwide feeling lonely, the true magic of the season lies in human connection and the ripple effect ...

The BBC's weekly The Boss series profiles different business leaders from around the world. This week we speak to Mirco Wiegert, co-founder and boss of soft drinks company Fritz-Kola. Students ...

This one features red delivery trucks with Christmas lights and pictures of Santa Claus, with two shots of smiling customers, one holding a bottle of Coke. The problem was that the shots were ...