Fresh off the "Sweat" tour co-headlined by Charli xcx, pop star Troye Sivan has signed a multi-year deal with Smirnoff Vodka ...

A colourful, unapologetic celebration of life, cocktails, and good company. Stephanie Jacoby, SVP Global Vodkas, summed up the partnership perfectly: “Troye radiates joy and shares our ‘WE DO WE’ ...

Australian singer and global pop culture royalty, Troye Sivan, has been enlisted by Smirnoff as its new ‘chief vibes OFFicer’ ...

Smirnoff, the world's No.1 vodka brand, is today announcing the appointment of GRAMMY-nominated global star Troye Sivan as ...

Amidst this busy schedule, Troye will now step proudly into his CVO role as global 'curator of immaculate vibes' for Smirnoff ...

Serve up some colorful and tasty holiday cheer with our very merry holiday jingle juice recipe. Here is how to ...

This new report identifies key consumer insights across 134 trends in the alcoholic beverage industry, spanning beer, cider, ...

It’s slightly spicy, super bubbly, and 100-percent delicious. It’s also very underrated as a mixer for drinks, because it’s so flavorful—just crack a can, pair it with the perfect liquor ...

HUNTINGDON, Tenn. — The Carroll County Chamber of Commerce welcomed a new business with a ribbon cutting Friday. ‘Outer ...

Smirnoff Ice is still available to buy in a variety of flavours. Vodka Mudshakes were more of a smooth, creamy, alcohol-based ...

Take your cocktail game to the next level with this smooth and nutty Frangelico Hazelnut Espresso Martini. A rich combin ...

The Diageo Luxury Group division is being headed up by Julie Branham, formerly global brand director for the Johnnie Walker ...