Yesterday, new Starbucks CEO Brian Niccol published an open letter to employees, customers, and stakeholders. He lamented the company’s current position, and outlined his plans to turn around.

Starbucks has been on the decline, with shrinking sales as it moved from a traditional sit-down coffee shop into one where people place orders on their phones and grab a drink from the counter ...

Back in February Dunkin' added Sparkd' Energy drinks to its menu, and now Starbucks has just debuted energy-packed drinks.

It's an undoubtedly sweet creation, as Starbucks' matcha blend and chai concentrate already come with sugar, but you also get ...

An image of a chain link. It symobilizes a website link url. Copy Link The new Starbucks CEO, Brian Niccol, wants you to stop by your local Starbucks store — then, maybe, kick back, hang around ...

Brian Niccol this week took over as Starbucks' new chief executive officer after holding the same role at Chipotle Mexican Grill. In an open letter to employees and customers, Niccol said the ...

Starbucks CEO Brian Niccol is focused on fixing the company's U.S. business and will begin the early steps, laying the groundwork in his first 100 days on the job, which includes making stores ...

Starbucks CEO Brian Niccol in Seattle on Monday, his first day leading the company. (Starbucks Photo / Joshua Trujillo) In his first public comments as Starbucks’ new CEO, Brian Niccol published ...

Starbucks Corp. engages in the production, marketing, and retailing of specialty coffee. It operates through the following segments: North America, International, Channel Development, and ...