Quality Street, Fortnum’s Potted Stilton, Baileys Irish Cream. The supermarkets are keen to get in on the action, with copies ...

Accenture and Anomaly execs join LePub’s leadership team, with Heineken and Barilla as the New York office’s founding clients ...

Mondelēz International Inc., the snacks and sweets company, is exploring an acquisition of iconic U.S. chocolate maker ...

Merger and acquisition activity gave investors something to focus on. Omincom and Interpublic announced plans to merge in ...

15."I work in probate. The oddest thing I've seen in a will is to euthanize their beloved horse, have it cremated, and its ...

Apple Search Ads platforms provide a targeted way for app owners and marketers to reach potential users at the moment they’re ready to download. Unlike ads on Facebook, Google, or Instagram, which ...

PUBLICIS GROUPE ANNOUNCES GLOBAL EXPANSION OF LEPUBAcclaimed creative network to strategically launch in key markets; ...

(Reuters) -Mondelez said on Wednesday it would focus on "bolt-on" deals days after a report that the Cadbury parent was ...

Publicis to take its brand innovation agency, LePub, global. B&T, meanwhile, will be off to The Pub over the road soon.

Advertising, as an industry, is somewhat unique in its flexibility in that it is possible to utilize a wide variety of means to reach an audience. Broadly speaking, these can be split into ...

CHICAGO and HERSHEY, Pa. — The Hershey Co. 's main controlling owner, Hershey Trust Co., rejected Mondelēz International Inc.

Canada is one of the main stars among the leading countries by advertising spending worldwide. In 2024, it ranked sixth with ad expenses reaching 23 billion U.S. dollars. Along with its neighbor ...