Absolut and Kahlúa’s Sabrina Carpenter cocktail collab and Apple’s celebration of Thai graduation culture.

Smirnoff has always been synonymous with good times and great vibes, but now the vodka brand is turning things way up with the announcement of its new Chief Vibes OFFicer (CVO): none other than GRAMMY ...

Australian singer and global pop culture royalty, Troye Sivan, has been enlisted by Smirnoff as its new ‘chief vibes OFFicer’ ...

Smirnoff has named Troye Sivan its new “Chief Vibes OFFicer,” marking the start of a new multi-year partnership deal between the alcohol brand and the Grammy-nominated singer.

Sure, it looks more sophisticated in its signature copper mug, but a Moscow Mule is easy to make at home. A standard Moscow ...

Smirnoff, the world's No.1 vodka brand, is today announcing the appointment of GRAMMY-nominated global star Troye Sivan as ...

Smirnoff, the world's No.1[2] vodka brand, is today announcing the appointment of GRAMMY®-nominated global star Troye Sivan as its new 'Chief Vibes OFFicer' (CVO), marking the start of an exciting new ...

This has led to a decline of USL, which operates in the market, with brands like Johnnie Walker, Signature, McDowell, ...

New Guinness Fonio Stout Honors African Heritage and Irish Tradition As Part of the Brewing for Impact Campaign ...

Guinness Nigeria, in partnership with the Federal Road Safety Corps (FRSC) Lagos State Sector Command, has launched the 2024 ...

Diageo pays roughly 50% of its earnings in dividends, standard for the industry, and we expect management to keep some powder dry for M&A opportunities. The firm also executes share-repurchase ...