A WSU-led experimental study showed that women were more inclined to purchase wine that had labels with feminine gender cues ...

Read more: 13 Liquors Your Home Bar Should Have A lot of marketing goes on behind the scenes to make wine bottles desirable to consumers. When faced with a sea of options it's natural to gravitate ...

David Drummond rolled two local wineries into a new business this summer. He continues to collaborate with Sam Bilbro to ...

In one experiment, women rated wines with feminine-labeled bottles higher in fruit flavors like red currant and blueberry ...

A three-part experimental study led by Washington State University researchers found that women were more inclined to ...

What’s in a name? Or in this case, what’s with a word? The word reserve is found emblazoned on many wine labels. But what does it mean? Does it bear real significance? It depends on the wine ...

“Additionally, we know that consumers today understand and recognize the quality and value that private label products can offer, which is why we’re pleased to unveil Bee Lightly premium wine ...

Your choice of wine is just as likely to be influenced by the label on the bottle as the taste of its contents, a study has ...

What grapes did the Cleveland Cavalier and basketball All-Star use to make his wine during a one-day apprenticeship with The ...

To appeal to the majority of consumers, winemakers may want to pay as much attention to what's on the bottle as what's in it. A three-part experimental study led by Washington State University ...

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When the final paddle was raised at the newly christened Sonoma County Wine Celebration and live auction last month, the ...