Among them is both the Xbox Series X and Xbox Series S, plus more unconventional choices like a Samsung Smart TV, Amazon Fire ...

The ad is more than a bit tongue-in-cheek, showing everyday objects and items that aren't an Xbox, while labelling any ...

Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

Even as Microsoft advertises that numerous devices are really Xbox, Microsoft Gaming's CEO insists more consoles are coming.

A reader is unimpressed by Microsoft’s new ‘This is an Xbox’ marketing campaign and insists that Xbox has already gone third ...

It looks like Microsoft is planning another wave of video game investment, which could include a rival to the Steam Deck and ...

While some gamers are still reporting problems with Xbox's online services, Xbox claims that everything is back to normal. In ...

This discount on the Ghost Cipher Xbox Wireless Controller is one of the best early Black Friday Xbox deals we've seen so far ...

As for the Windows Xbox app, the home interface has been revamped, letting you get back into what you've been playing with ...

Microsoft's Gaming CEO has said there'll be more Xbox consoles after the Xbox Series X/S, but don't expect a mid-generation ...

Black Friday is almost upon us, and that means it's time to start keeping an eye out for all the deals floating around that ...

Microsoft Gaming CEO Phil Spencer says the Xbox handheld is still being prototyped and its years away from release.