Revolutionizing beauty marketing with the Beauty Creator Club! Youssef Benkirane, General Manager, L’Oréal Luxe reveals how this initiative is empowering GCC content creators, fostering authentic ...

Havas Media Group has officially launched LuxHub, a global consulting specialist label that will deliver media communications and marketing support for both luxury brands and luxury audiences.

Netizency has won the Social Media business of Google’s “Think With Google MENA”. Netizency will be working with Google to help promote the content from Think With Google MENA to marketing ...

As the demand for Arabic content is on the rise, Communicate looks at understanding how this content is created and catered to the diverse community of Arabic speakers today. Karim Daoud, CEO of ...

Nissan Middle East and Infiniti Middle East have selected OMD as their regional partner for media communications. Effective May 2016, the new agreement covers a plethora of services including data and ...

Dubai-based live communication agency, Entourage, has won the creative assignment for Jordan Tourism Board. Its first initiative is the “Yes, It’s Jordan” campaign across the GCC and North African ...

Yasmine Saab, Associate Business Director, Social Content, Publicis Groupe ...

Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative spending brackets. Snapchat’s main demographic has long consisted of millennials and ...

Brightcove Inc., a global provider of cloud services for online video, has announced that Alarab TV, an all-Arabic 24-hour news channel launched by Saudi businessman Prince Alwaleed bin Talal in ...

Labs, a digital video technology, is thrilled to announce that OSN+, the MENA region’s leading premium streaming service, has chosen the company’s cloud digital rights management (DRM) licensing ...