Adidas has launched its much-anticipated Adizero Desert Runner collection, a stunning tribute to the very essence of the region: the desert. The brand unveiled its first-ever anamorphic art piece in ...
The city of Riyadh hosted the 2024 MENA Effie Awards ceremony on Thursday November 21rst, at the Four Seasons Hotel, amidst the dazzling atmosphere of Riyadh Season. The event celebrated 15 years of ...
In line with the UAE’s Net Zero 2050 Strategy and following a partnership signing with Mastercard and LuLu at COP28, Unilever today officially launched its inspirational campaign committed to help ...
Exponential Interactive announces a 100 percent viewability guarantee for its proprietary, scalable video ad formats: VDX. To bolster its efforts, Exponential has partnered with the Media Ratings ...
Elan Media, the media arm of Elan Group, has partnered with Integrated Media Strategies and The Huffington Post to become the official digital media sales representative and introduce the ...
TikTok, has partnered with the International Federation of Red Cross and Red Crescent Societies (IFRC), the world’s largest humanitarian network, to launch the #ForClimate campaign. The campaign has ...
In an era where Gen Z is all about the next foodie adventure, Coca-Cola Middle East is riding that wave as part of its Meals Platform – a global platform designed to celebrate the moment of connection ...
Rania Masri, Chief Brand and Marcomms Officer at the newly rebranded IMI spoke to Communicate about several topics pertaining to the broadcast and entertainment industry today.