How are conversational assistants influencing the way that brands interact with consumers, and what opportunities – and ...

The latest trends and developments in social media, including the most recent headlines, AI features and ad format updates.

A look at the practical applications of generative AI in marketing research and insight, from off-the-shelf LLMs to specialist startups and tools.

Hale discusses creating a strategic role for social channels, the value of an “entertainer mindset” in an attention economy, and working with agencies and brand frameworks.

Very few brands have slogans that cut through like that of Specsavers. The optical retailer’s historically humorous approach also makes it one of the brands that can pop up during cultural moments on ...

Make sure your team stays at the cutting edge of marketing and ecommerce, with continuous on-demand learning through world-class content pre-configured learning journeys.

Raise the floor of your entire organisation with the blended learning, focused courses and skills academies that drive rapid, measurable improvements. Boost confidence and capability improvements at ...

Build stronger connections, reinforce learning through practical application and inspire your teams with expert, first-hand knowledge and experience.

In the context of shifting consumer behaviour and changing markets, a focus on the customer and delivering an excellent customer experience is key. This chapter outlines how companies can transform ...

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter two of three in the Q4 2024 edition of Digital Shift. View all chapters.

Over the last year, Tesco has been innovating with its customer emails, driving upticks in clickthrough rate by incorporating a range of personalised content and promotions. The approach has seen ...

A leading global spirits brand recognised that their marketing teams needed to accelerate their digital capabilities to keep pace with the evolving consumer landscape. A leading global spirits brand ...