According to MTM's latest study, the dominant platform is Pluto TV, which is used by nearly a quarter of Canadians.

Both linear and streaming TV will grow 6% next year, while retail media will see double-digit growth for the next two years.

The Signal Hill study also found that more than six in 10 listeners have taken some action after listening to an ad.

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Among other charges, the Bureau maintains that Google unlawfully tied its various ad tech tools together to maintain market ...

Meanwhile, Forty Creek will be paying for rides on New Year's Eve, and Instacart expands its Ads Academy into Canada.

The sports marketing expert is leaving GroupM Sports and Live to pursue the business side of the hockey world.

The activation is part of the company's effort to highlight the province's unique attributes, including its rainforests and ...

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The three-year deal includes all home games plus international games featuring New Zealand’s men’s and women’s teams.

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Winners of the inaugural prize, which will celebrate the contributions of underrepresented and BIPOC creators and innovators, ...