The agency will continue to operate independently, while collaborating closely with WPP’s wider network of companies.

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim ...

Consumers in India are presenting a dichotomy of sorts when it comes to adoption of technology and artificial intelligence ...

The PR major’s in-house service production unit amplifies global reach through AI, time-zone synergies, and regional studios, ...

KFC’s new ‘Taste the epic’ campaign celebrates the brand’s range of bestselling menu items—from the iconic Hot & Crispy Chicken, Hot Wings to the boneless Chicken Popcorn, and Peri-Peri Boneless ...

Contact Customer Support at [email protected] or call +91 022 69047500 ...

In a fresh twist to the ongoing tensions between Google and news publishers worldwide, Shailesh Prakash, a prominent ...

In this anonymous article, the author gives a raw look at a year filled with hard work, setbacks and the tough lessons of ...

In a fresh twist to the ongoing tensions between Google and news publishers worldwide, Shailesh Prakash, a prominent ...

It is shaking up the ad world, with immersive, data-driven campaigns that forge genuine, lasting bonds with consumers.

This is the company’s third campus in the country, after Mumbai and Gurgaon, with plans to add more campuses in Bangalore and ...

Articles written by Dr Ambika Prasad Nanda ...