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Inma
4 天
The Second Life of E-Paper
The strategies and evidence behind investments in the e-paper format is the focus of an INMA Readers First Initiative Webinar featuring Phil Schroder, digital marketing consultant and former sr ...
Inma
2 天
Automated content frees up newsroom resources, fills in reporting gaps
Local news media in the United States has found automated content to be particularly helpful in producing hyper-local stories ...
Inma
2 天
INMA Elevate Scholar: Desirée Yépez of Radio Ambulante Studios
INMA is featuring the winners of its 2024 Elevate Scholarship in partnership with Google News Initiative. Today’s spotlight: ...
Opinion
Inma
6 天
Opinion
Reach PLC uses WhatsApp to drive engagement and revenue
Reach PLC created a new distribution plan using WhatsApp and is able to send pictures, videos, and links directly to more ...
Inma
5 天
NTM’s “fight and unite” project boosts new mobile front page with higher news density
The company’s initiative to redesign its home page to better suit mobile and app users coincided with an internal cultural ...
Inma
4 天
Why news media companies are giving e-papers a second look
During this week’s Webinar, INMA members learned how e-papers are now being recognised as useful “bridge” products to help ...
Opinion
Inma
4 天
Opinion
With The Indo Daily podcast, Irish Independent moves into the future
To meet changes in the way audiences consume content, the Irish Independent created The Indo Daily podcast and quickly ...
Inma
10 天
Growth Desk increases authority, relevance at Valor Econômico
Diogo Max, journalist for SEO and growth, said the Growth Desk has been key to Valor Econômico’s digital transformation.
Inma
6 天
Successfully incubating newsroom ideas can start with these 6 actions
Forming a team, defining success, and setting a timeline are small steps in a newsroom incubation plan that can lead to big ...
Inma
4 天
Product is the core of a media brand
As Riske Betten, B2C/product director at Mediahuis Netherlands, told us at a recent summit: Your brand is whatever consumers ...
Opinion
Inma
4 天
Opinion
Literacy campaign by Vishvas News empowers readers against misinformation
Vishvas News, a fact-checking initiative of Jagran New Media, launched the Sach Ke Sathi FactsUp Media Literacy Campaign to ...
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