The US Department of Justice and Google present closing arguments in antitrust case regarding alleged monopoly of digital ad ...

LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing ...

LinkedIn releases new content guidelines, prioritizing professional insights while penalizing promotional posts and ...

OpenAI hires Chrome veteran Darin Fisher, signaling plans to develop web browser challenging Google's market dominance.

Should brand bidding be part of your PPC strategy? This post covers the for, against, and everything in between to help you ...

Coca-Cola’s new ads emphasize the challenge for brands to cultivate emotional authenticity when engaging with their audience ...

New report on Google search data reveals shifts, with science sectors rising while commercial content sees declining ...

For most websites, the homepage represents your brand’s first interaction with your audience on your website. As the catch-all landing page where people will be sent by default, your homepage ...

Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies.

Google updates site reputation abuse policy, prohibiting third-party content from exploiting host domains regardless of first ...