The brand debuted a new bottle that was intended to be more environmentally- and user-friendly and was reportedly a direct response to customer feedback — but many customers aren’t happy with it. Its new bottle is a more traditional-looking plastic bottle and, in turn, holds less juice, downsizing from 52 ounces to 46 ounces.

Before its carafe shape, Tropicana juice came in a carton with an image of an orange with a straw sticking out of it. The company faced similar backlash in 2009 when the design was replaced by a simple — overly minimalist, some say — glass of orange juice.

Many displeased customers have accused the company of “ shrinkflation ” while expressing nostalgia for the original carafe-style design. The backlash mirrors a similar controversy in 2009 when a logo redesign angered Tropicana fans,

Tropicana rolled out its newer, more generic-looking orange juice bottles over the summer, downsizing from its previous 52 ounces to 46 ounces.