Go Behind the Scenes of Coca-Cola’s Storytelling
2018年2月9日 · Go Behind the Scenes of Coca-Cola’s Storytelling. by Clare McDermott. | Published: February 9, 2018. | High-Level Strategy. Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”
Brand Storytelling.tv | Kate Santore | The Sweet Pleasures of Coca-Cola ...
2017年7月14日 · Joined by Kate Santore, Sr. Integrated Marketing Content Manager at the Coca-Cola Company, Brand Storytelling takes a look at the new Coke & Meal Strategy, Coca-Cola’s use of influencer ...
(PDF) Brand storytelling: The Case of Coca-Cola 's ... - ResearchGate
This study delineates brand storytelling on Coca-Cola’s corporate website, which is well-known for its innovative brand storytelling techniques (Pulizzi 2012b; Interbrand 2014).
How Coca-Cola Uses Storytelling To Sell Drinks - Selar Blog
2023年11月1日 · Coca-Cola engages consumers in interactive storytelling. For example, the “Share a Coke” campaign encouraged consumers to share their stories and photos online, creating a sense of community around the brand.
The power of brand storytelling: A case study of Coca-Cola on building a strong brand identity. Dr. Priyaka Khanna. Abstract. In the contemporary business landscape, creating a strong brand identity has become crucial for organizations seeking to differentiate themselves from competitors and establish a lasting connection with consumers.
Coca-Cola: Building a Timeless Brand Through Emotion and …
2024年9月12日 · Coca-Cola’s approach is a lesson in the power of emotional storytelling, cultural adaptability, and timeless consistency in creating a brand that doesn’t just sell products but connects deeply with consumers’ emotions.
Coca-Cola’s storytelling: three lessons on content
2013年11月26日 · Here are some key lessons Coca-Cola learnt along the way… Make sure every story is compelling and share-worthy Ashley Callahan, Coke’s Manager of Digital Communications and Social Media, revealed that the company uses a checklist to determine if a piece of content is compelling and captivating enough to draw consumers in:
Go Behind the Scenes of Coca-Cola’s Storytelling - Medium
2018年2月9日 · CCO: You have spoken about Coca-Cola’s four story archetypes. Tell us more about each and why archetypes are so important for the brand. Santore: At Coca-Cola, we want to create Coca-Cola ...
Coke on Creating Brand Love Through Storytelling - Pace
2016年1月5日 · It’s tough to have a conversation about brand journalism—or brand storytelling—without mentioning Coca-Cola Journey, the cola company’s global content hub. According to Jay Moye, the digital magazine’s editor-in-chief, Coca-Cola Journey is a destination for smart, fun insightful content.
(PDF) storytelling Coca-Cola - ResearchGate
2018年4月19日 · The study aims to highlight the most effectual elements of storytelling in Coca-Cola advertisements and it also compares these stories with traditional tales: their characters and storyline,...