Inside Coca-Cola: A CEO's Life Story of Building the World's Most ...
2012年10月16日 · The first book by a Coca-Cola CEO tells the remarkable story of the company's revival. Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company.
- 评论数: 187
- 作者: Neville Isdell, David Beasley
Inside Coca-Cola: A Ceo's Life Story of Building the World's Most ...
2011年10月25日 · Financial Times "Inside Coca-Cola is a rich resource for understanding key lessons on managing a global company, people's behavior towards brands, companies' responsibilities towards society and leadership."
- 评论数: 183
- 作者: Neville Isdell, David Beasley
Inside Coca-Cola : a CEO's life story of building the world's most ...
2020年1月10日 · Inside Coca-Cola : a CEO's life story of building the world's most popular brand by Isdell, Edward Neville, 1944-
Inside Coca-Cola: A CEO's Secrets on Building the World's Most …
2011年10月25日 · Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
- 评论数: 187
- 作者: Neville Isdell, David Beasley
Inside Coca-Cola - Macmillan
2012年10月16日 · Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and ...
Inside Coca-Cola: A Ceo's Life Story of Building the Wo…
2011年10月1日 · Read about the business and career adventures of Neville Isdell, who climbed the career ladder at Coca Cola from a bottling company in Africa to eventually becoming its CEO and Chairman. Be inspired by traveling with him throughout his 40-year journey and observe what you could learn and apply in your life and career. What a career he had!
Inside Coca-Cola: A CEO's Secrets on Building the World's Most …
2011年10月25日 · The first book by a Coca-Cola CEO tells the remarkable story of the company's revival. Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after...
Inside Coca-Cola: A CEO's Life Story of Building the World's Most ...
2012年10月16日 · Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia,...
Inside Coca Cola: A CEO’s Life Story of Building the World’s Most ...
In this engaging and refreshingly candid memoir, Isdell combines personal and professional anecdotes to tell the story of his 30 years at Coca-Cola, from his first job as a young man at a bottler...
Inside Coca-Cola: The Evolution of an Iconic Brand
2013年8月1日 · In a wide-ranging interview, the former CEO and chairman of The Coca-Cola Company, Neville Isdell, discusses his decision to take on the role of CEO after he had already retired from the company; the inherent challenges of working with a world-famous brand; and how Africa is the final frontier for business.
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