Social Samosa
4 天之前 · Social Samosa is an online publication reporting on Advertising, Marketing, Digital & Social Media News, Trends, Campaigns and Case Studies
Brand Saga: Cadbury Bournvita, 7 decades of mastering
2020年8月26日 · Inderpreet Singh, Associate Director – Marketing (Gums, Candy & Beverages), Mondelēz India says, “Through the years, the brand has centered its communication on the …
Shot On iPhone: A Campaign that turned into a phenomenon
2020年8月18日 · Since the inception of the term and the standard of quality portrayed, Apple has astonished users with how a phone that is inches in length can click a photo that can go up on …
Tale of timely market entry & bold advertising - SocialSamosa
2020年11月4日 · Also Read: Brand Saga: Kalyan Jewellers and everlasting bond of ‘Vishvasam’ and ‘Togetherness’ Manyavar & Celebrity Endorsements . A winning streak in establishing the …
Case Study: How Netflix India's Twitter campaign reached 36k users
2021年6月15日 · Many people engaged with the initiative with poems and prose. Some even responded with poems of their own and seemed to have enjoyed the fun and engagement on …
ChatGPT surpasses 100 million weekly active users - SocialSamosa
2023年11月8日 · ChatGPT surpasses 100 million weekly active users At OpenAI’s first developer conference, among other developments, Sam Altman disclosed that more than two million …
The ‘psychotic’ owl: Inside Duolingo’s unhinged marketing strategy
2024年2月29日 · Duolingo’s unhinged approach in its marketing coupled with the personification of its mascot, Duo, has helped the brand stand out. Karandeep Singh Kapany, Regional …
Social Throwback 2023: Top 50 Indian ad campaigns - SocialSamosa
2023年12月5日 · CGI and AI largely remained the common denominators this year with brands leveraging them to infuse creativity and innovation into campaigns. Social Samosa speaks to …
Social Samosa
1 天前 · Threads announces updates to trending topics and search features. Instagram head Adam Mosseri explained that the update will provide concise descriptions of trending topics, …
Expert Speak: The Second Wave of OTT-Theater dynamic
2021年5月26日 · Putting the spotlight on the much-awaited box office battle at the cinemas, Gautam Jain, Partner, Ormax media affirms that as release dates of big films get postponed, it …