GSK unveils new branding and logo - Fierce Pharma
2022年6月9日 · As GlaxoSmithKline becomes GSK and sheds its consumer unit, the British Big Pharma has revealed new branding, a tech-flavored logo and a “transformative” change for its future. When it...
GSK Unveils New Logo, Branding To Mirror Improved Business
The British Big Pharma has launched an innovative rebranding, a tech-flavoured logo, and an impactful transformation for the future as GlaxoSmithKline turns GSK and eliminates its consumer unit. GSK has utilised the orange colour in its logo for a long time, and it continues to do so with the trimmed down GSK trademark, albeit in a darker shade ...
GSK’s rebrand is inspired by the human immune system
2022年6月9日 · Pharmaceutical company GSK has revealed a rebrand, as it refocuses its efforts in the area of “biopharma innovation”. London-based consultancy Wolff Olins is behind the new look, which includes an updated logo, bespoke typeface, and motion assets.
全球制药公司葛兰素史克（GSK）重塑品牌，启用新LOGO
2022年6月14日 · 在设计方面，新的「gsk」全部大写且独立，它使logo看起来更强大。 葛兰素史克发言人表示：「我们的名字和我们独特的橙色，都是我们身份的突出特征，仍然是更新品牌的重要组成部分。
‘The Tesla of pharma’: GSK on the strategy behind its rebrand
2022年6月9日 · Rolling out across the business over the next few months, the identity retains the brand’s name and well-known orange colouring, but everything else about the logo and brand assets is new and inspired by imagery found in biosciences.
Behind the GSK Rebrand that Brings Science and Tech to Life
2022年7月5日 · Following the proposed demerger of its consumer healthcare business, GSK will focus purely on biopharma, with a new purpose to unite science, technology and talent to get ahead of disease together. To signal the biggest corporate change at GSK for 20 years, Wolff Olins helped redesign GSK’s brand, to bring to life its purpose, strategy, voice ...
GSK - Wolff Olins
The dynamic new GSK logo, called the ‘signal’, is designed to always point ahead. The system as a whole features curved forms that evoke the adaptable human immune system. Reflecting the ceaseless movement of biological life, the identity system can flex and move across digital, social, and physical environments, helping to engage audiences ...
Wolff Olins overhauls GSK’s identity - Creative Review
2022年6月9日 · The new GSK logo acts as a sign that “always points the way ahead”, and is housed in a redesigned shape known as the “signal”. The new identity system was designed to flex, adapt and move to help engage audiences who encounter it across all touchpoints, from digital platforms to social to physical environments.
Why GSK Rebranded - The Hard Copy
2022年6月12日 · Wolff Olins carried out the rebrand for GSK, using the ‘visual language of biosciences, genomic sequencing and data analysis.’ The curved forms in the new identity are inspired by the ‘adaptability of the human immune system’ and find their way to other applications like print and digital collateral and employee merchandise.
GSK reveals new global brand by Wolff Olins
2022年6月9日 · Inspired by the striking imagery found in biosciences, the new identity – which retains the GSK name and its well-known orange logo – features numerous curved forms that evoke the highly adaptable nature of the human immune system, acting as a reminder of the constant need to evolve and adapt.