Philip Kotler - Wikipedia
Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). [1] He is known for popularizing the definition of marketing mix.
菲利普·科特勒 - 百度百科
菲利普·科特勒（Philip Kotler）（1931年-），生于 美国，经济学教授， 现代营销 集大成者，被誉为“现代营销学之父”，任美国西北大学凯洛格管理学院终身教授 [3]，是 美国西北大学 凯洛格管理学院国际市场学S·C·强生荣誉教授。. 美国管理科学联合市场营销 ...
Philip Kotler - Google Scholar
Articles 1–20. S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management - Cited by 575,221.
Biography - Philip Kotler
Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the J. L. Kellogg School of Management. He has been honored as one of the world’s leading marketing thinkers.
菲利普·科特勒 - 维基百科，自由的百科全书
菲利普·科特勒 （英語： Philip Kotler，1931年5月27日 —）是世界上 市场营销学 的权威之一，美国 西北大学 凯洛管理学院 国际营销专业庄臣（英語： S. C. Johnson）名誉教授（1962－2018），教授国际市场营销学。.
Full Bio - Philip Kotler
Philip Kotler is widely acknowledged as the father of modern marketing and the world’s foremost expert on strategic marketing. He was voted the first Leader in Marketing Thought by the American Marketing Association and named The Founder of Modern Marketing Management in the Handbook of Management Thinking.
Philip Kotler | Kellogg School of Management
Philip Kotler is Professor Emeritus of Marketing at the Kellogg School of Management, where he held the S.C. Johnson & Son Professorship of International Marketing. Kellogg was voted the "Best Business School" for six years in Business Week's survey of U.S. business schools. It is also rated as the "Best Business School for the Teaching of ...
Philip Kotler
CONTACT PHILIP KOTLER. I have been busy working on a number of new books with coauthors for 2024. Here is the list of books: 1. Philip Kotler and Giuseppe Stigliano, Redefining Retailing (Wiley, 2024) 2.
Philip Kotler Collection | AMA Journals
Philip Kotler is Professor Emeritus of Marketing at the Kellogg School of Management at Northwestern University. Professor Kotler is the author of over 50 books and over 150 articles in leading journals, including Journal of Marketing, several of …
Marketing Management, Global Edition - Philip Kotler, Kevin Lane …
2021年10月26日 · Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this...