about-face: High-performance, vegan + clean beauty products by …
Multi-dimensional makeup for everyone, everywhere created by Ashley Frangipane a.k.a. Halsey. Inspired by and for our diverse and artistic community, we create makeup made with integrity and intention, for all stages of life. Always vegan, cruelty-free + cleanly formulated.
About us – about-face
about-face: cleanly formulated. about-face is all for transparency. What you see is what you get. We challenge the norm in everything we do — from our products to our campaigns.
SHOP ALL – about-face
Shop all makeup products and accessories from about-face beauty founded by Halsey.
Face – about-face
Cheek Freak Blush Balm. Lightweight, Natural Matte Blush. $18. 10 shades available. Select color: Get Some. + 7. Add to cart.
Lip – about-face
Long-Lasting Matte Lip Liner. $12. 27 shades available. Select color: Scorpio Rising. + 24. Add to cart.
NEW – about-face
Paint-It Matte Lip Color. Pigment Saturated Liquid Lip ... $16. 27 shades available. Select color: Slumber. + 24. Add to cart.
The Performer – about-face
Optimizing your skin with each wear. Where other foundations leave you wanting - The Performer is made for everyday wear that won’t compromise your skin. A moves-with-you, never-more-comfortable, skin-supporting swipe. Available in 45 multi-faceted shades to match all skin tones.
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Matte Fluid Eye Paint™ - about-face
THIS IS: A powerful, one-swipe punch of liquid eye color that delivers bold, buildable pigment. WHY YOU WANT IT: The matte liquid formula swipes on easily for a smooth, no-budge, no-smudge finish. P.S.: All about-face products are 100% vegan and cleanly-formulated. How-To.
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Cheek Freak Blush Balm - about-face
THIS IS: Ultra-creamy, lightweight blush balm that glides onto the skin for a buildable wash of color + insane staying power. WHY YOU WANT IT: Transformative, cushiony formula melts onto skin for a diffused, natural finish.
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Eyeshadow - about-face
Shimmering Mousse Eyeshadow. $16. 17 shades available. Select color: Digital Demise. + 14. Add to cart.