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The digital advertising industry is currently dominated by a few tech giants, who have created ‘walled gardens,’ such as Google, Meta, and Amazon. These entities control a significant portion of ad spend, which limits the diversity and creativity of the online advertising ecosystem. While these platforms are fantastic for growth, every ...
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Brands growing 10% faster than their sector’s average are investing more than $100 million in e-commerce technology, and recruiting new tech talent to help capture a larger share of sales in the holiday shopping season, according to McKinsey & Company.
EU vs Temu: Digital tactics under fire - marketingtechnews.net
5 days ago · The EU-Temu standoff intensifies as the European Commission launches a formal probe into the e-commerce platform’s marketing practices and user engagement tactics. The probe, launched on October 31, targets everything from the platform’s addictive reward systems to its product recommendation algorithms. For Temu, whose EU user base exploded ...
Navigating marketing’s new frontier: AI meets data
5 days ago · The strategies they use are broken down for your quick analysis and application. Data is the currency of AI: When implementing AI solutions, marketers who prioritised data quality improvements and maintenance saw significant benefits. These marketers were more satisfied in their ability to track and measure marketing impact, and deliver an ...
Study finds 7 in 10 organisations now use martech and gen AI
Sep 12, 2024 · Organisations are increasingly adopting marketing technologies (martech), according to the latest Chief Marketing Officer (CMO) Survey by Duke University. The study, supported by Deloitte, found 75% of marketers are now utilising these tools. However, despite this widespread adoption, companies are only using about 56% of the martech tools they ...
Brandwatch 2024 Digital Marketing: Marketers Embracing AI
Jun 20, 2024 · In September 2023, we asked 516 marketing professionals about their predictions for the biggest digital marketing trends in 2024, and a staggering 92% said that integrating AI into their marketing will be the number one trend. The industry is seeing a significant shift, with marketers redefining their strategies to improve their results with AI ...
Digital marketing skills show positive growth but sector demands ...
Oct 24, 2023 · Marketing skills see growth but skills gaps remain. The report found that there has been a general upwards trend amongst key marketing disciplines with social media (+8%), Ecommerce & Lead Generation (+5%) and Email Marketing (+5%) seeing the greatest average improvements, whilst Content Marketing (+1%), Analytics & Data (+2%) and PPC (+2%) saw ...
Performance only marketing experiencing 'slow death' as digital …
Apr 22, 2024 · Traditional performance-only marketing is declining in effectiveness, while brands that invest in full-funnel performance, including brand building, are seeing significant ROI gains.
Brands are wasting $600m+ in ad spend during the holiday season
Nov 27, 2023 · Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX, a technology company powering creative decision-making for the world’s largest brands.. The analysis, which assessed over 3.9 million ads from 2021-2022, from 400+ brands across 10 different industries including retail, food and …