WARC: global adspend to hit $1.08trn in 2024 – 68% is digital
1 天前 · Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7% on 2023. Further rises of 7.6% and 7.0% are forecast for 2025 and 2026 culminating in a global ad market worth $1.24trn. Global ad investment has more than doubled over the last decade and has
Digital experiences: do we all need a ‘frustrated’ button?
1 天前 · In our rush to advance the digital tech industry, the user experience is too often compromised. The desire to sell products outweighs considerations of functionality and ease of use. Take the Shein website, where users are bombarded with pop-ups and it feels like the design process was completely overlooked, with UX milestones reduced to a
September, 2024 - More About Advertising
2024年9月30日 · The alternative voice of advertising, marketing and media. At More About Advertising we aim to bring you the inside track on what really matters in the world of advertising, marketing and media.
APA CEO Steve Davies: what clients want from advertising …
2024年11月21日 · The advertising production landscape is undergoing seismic shifts, and the challenges we face today are as complex as they are transformative. When the APA commissioned the 'What Clients Want From Advertising Production Today' report, our goal was clear: to shed light on the evolving dynamics between clients, …
George Parker: brand or sales? - More About Advertising
It would seem that the mind-bending and increasingly dumb debate pitting brand building against performance marketing continues to pile up the snakes and bent wire coat hangers in the fevered brains of America’s CMOs. Thousands of whom shelled out thousands of dollars to attend last week’s Masters of Marketing Conference, (Did they all wear capes
Are the big ad holding companies still holding up?
2024年10月24日 · For decades they've been the central plank of the worldwide advertising empire but now people will be asking (of the ad holding companies) do we need them? Is their time up? So far in Q3 we've had Publicis still leading the field with 5.8% growth, Omnicom on either 6.5% or 3.5% depending on how you
Mars launches global ad review of nearly everything
Mars is reviewing most of its global advertising with the exception of creative (mostly at Omnicom) which poses a further challenge for WPP media operation GroupM. WPP's Mediacom (now EssenceMediacom) won the combined Mars global media account in 2028, currently estimated at $2.4bn, about half in the US. Brands include M&Ms, Snickers and Wrigley’s plus
JD Sports and Uncommon redefine Christmas ads
2024年11月14日 · While the John Lewis ad feels like it’s been made for middle class women and the ad industry, here’s a Christmas campaign that’s going to look a lot more familiar to the rest of Britain. Uncommon and JD Sports introduce an authentic notion of “Family” that - just like last year's effort - is pretty
Alphabet, Meta and Amazon - More About Advertising
2022年2月8日 · Tech stocks may have taken a pounding as the world comes out of the pandemic but new figures from WARC show that Alphabet (Google), Meta (Facebook and Instagram) and, increasingly, Amazon, are tightening their hold on the global ad market. The big three now account for almost half (46.1%) of all advertising spend, according to
Digital-only agencies face a challenge: what if it doesn’t work?
2023年9月5日 · Is there a growing perception in marketing land that digital ain't all it's cracked up to be? Yes, the tide is still relentless with digital increasing its share of the ad market to well over 60% (although much of this is search, really direct marketing.) But sales results, for some anyway, have been disappointing. A