How This Luxurious Australian Beauty Brand Dominates by
2019年12月5日 · Aesop (pronounced “ee-sop”) is a luxury skin care brand founded in Melbourne, Australia in 1987 by hairdresser, Dennis Paphitis. Paphitis started the line by mixing essential oils into the...
Understanding their Perfect Target Audience - Osum
2024年3月11日 · The knowledgeable staff act as brand ambassadors, assisting customers through demonstrations and ensuring a luxury experience from product selection to packaging LinkedIn. Additionally, Aesop partners with local design studios, artists, and creative hubs to launch stores or pop-ups, infusing each location with the essence of the city LinkedIn .
The Brander
Aesop customers don’t want to be part of the masses – they want to be treated like individuals. All the more important, then, that the sales attendants do their job as brand ambassadors well. We’re at the company headquarters in Melbourne’s trendy Fitzroy district.
The Luxury of Living with Aesop - L'Officiel Philippines
In the quest to understand how Aesop achieved its global success, we’re taking a deep dive into the very core of the brand. Aesop’s Chief Customer Officer Suzanne Santos has been with the brand since its establishment in 1987 and has worked alongside Dennis Paphitis, Aesop’s founder, on creating the brand’s core design philosophy.
At home with the Aesop aesthete - Financial Times
2024年1月6日 · The brand has always eschewed traditional beauty marketing – such as print media advertising and paid ambassadors – instead orchestrating in-store installations and seasonal displays.
Aesop rising: The science and sensoriality of the skincare great
2023年7月18日 · Aesop was recently acquired by French cosmetics giant, L’Oréal, for US$2.5 billion. Alli Sim travels to the brand’s headquarters in Melbourne to understand the origins and ethos of this superlative skincare icon. In my next life, I’m …
Meet Aesop’s first employee, Suzanne Santos—for a deep dive …
2022年6月2日 · Vogue Singapore speaks with Aesop’s chief customer officer, Suzanne Santos, to really get behind the formulations and design ethos of the label—from its slow and sustainable approach to skincare, to the creative sensibilities of the brand. The birth of an icon: Meet Aesop’s new Exalted Eye Serum Aesop
Aesop Appoints Havas CX as Global Customer Engagement Agency
2021年1月28日 · Global skin, hair and body care brand Aesop has appointed Havas’ dedicated customer experience network, Havas CX, as its global customer engagement agency following a competitive pitch. The account will be led by Havas CX customer engagement agency, Havas CX helia, which has been tasked with developing a new global replenishment and ...
The Beauty of Aesop: A Story of Un-Branding - LinkedIn
2015年2月9日 · Employees are the best brand ambassadors. Hiring the right people who spread the love about your product or service (and use it on a consistent basis out of their own volition) are your best...
Brand Highlight: Aesop. Aesop, a brand born in Australia and is…
2021年9月9日 · Their next tier was ensuring their own team were true Aesop brand ambassadors. This adds an air of consistency to their product experience and ensures customers are getting the right advice when they’re in search of something.